My name is Peter Saikko and I am and Industrial Designer by trade, though most of my work tend to revolve round graphics. When starting a new “thing/project” I think about what I am going to do, and what I have done that is similar, considering outcome. Not that I really care about past work, but you can learn something about who you are and where you are heading when looking at previous work. Most of the time I enjoy the challenge and the different opportunities that comes along, when designing. I always see projects as personal development, not just work.